Some people create a detailed business plan first, then they make money and they start thinking about giving back as their last step ofthe way. We did the exact opposite. We started from the inside, with our hearts and with no plan whatsoever. We never studied dentistry or product design, but we were lucky and life itself gave us the lucky break. Life itself showed us how to help, respect, and how to learn new things and as a result, so we can now produce our own 100% natural toothbrushes, toothpaste and mouthwash. We know about the necessary equipment, materials and processes. This is how ecoheart started outand it remains the principle of our business.